As a countermovement, the post-modernist era was introduced after World War II, where the straightforward ideals were put more into pserspective: attention and comfort to the individual got more priority. That's one of the reasons that modern interiors of nowadays have both: comfortable, but with a certain degree of sturdiness: industrial interiors, the famous grey concrete look, or the sturdy tables made out of scaffold wood.
Ichi go, ichi e
As life is very complex, I like to keep everything simple, without having to trade off too much on comfort and aesthetices. That's why my favourite designs are very minimalist, with a slight Asian touch, partially because of my ancestral heritage, and partially, because the Japanese traditions of Aikido always remaint with me.
That's why I always live with the idea of Ichi go, ichi e. There are several different translations circulating from Japanese, but it's meant to show that you can only experience something once: You like it, or you don't. That's how I also see life: no shades of gray for me! That's also the name I want to give my furniture line.
My own design
It started years ago when I wanted to have my self-designed interor made with geometrical simple shapes (ratio of the measurements are often 3:4). I never got to really do it, until now.
Funny enough, my armchair resemples Gerrit Rietveld's chair and Le Corbusier's Grand Confort, both dating from the roaring twenties, when modernism and Art Deco were on its peak. However, not all of my interior is minimalistically bald, I also like to have some texture and structure in my interior: a nicely hairy carpet and a wall with a crude structure, so that you can see that there's still a human being living in the room, needing some comfort and variation!
Hereby I'd like to show you the photoshoot of my minimalistic miniature interior. They've been made on a scale of 1:10. why? Because like that, you can get an idea of the look & feel of the interior. On the computer, you don't have something like that! That's why I always print out my photos if I have to choose which ones I'd like to publish, because it has more feeling. Architects also have their designs presented by a maquette!
My table and armchair have already been made in life size, and they're working finely. The armchair sits well too: good sizes, either to sit up straight or to lean back relaxed. Soon I'll go to a carpenter to make a couch and a desk in this style. Of course, I'll show you the result!
Attributed to Akademie Vogue
This project has actually been lying in a drawer for a long time, since time and money was against me. You know how it goes: having lots of plains, but doing it is always hard...
Until one day, the shocking message came that Joke Veeze, the elegent head of our school in Amsterdam, Akademie Vogue deceased. In all haste, I booked a ticket to the Netherlands to show my last respect on what she did for us all. Back at my old school, I met my former fellow students and teachers. I also met the current students, telling me on how they develop their own style:
Being challenged to make something beautiful, even if your resources are limited! That was the moment I felt at home again, and that's also how my project came into a slipstream finally: Two months later (with a vacation in between), my whole interior was done (cutting, painting, lacquering, sanding, glueing...) and I managed to engineer everything to really have my photoshoot to be done! That's how I finally ended up in a photo studio with my crew where everything would be recorded for the length of days: My design, my story, just like how I learnt on Akademie Vogue.
That was the project that kept me busy (apart from having vacation). I hope that it will inspire you to do something different too, to create something that's your own style! Thank you for reading.
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Fotography: Matthew Song Loong (photo 2, 3, 4), Nicola Dabelow (photo 1)
Assistance: Pavel Danel
Interior Design: Matthew Song Loong
Styling: Matthew Song Loong, Nicola Dabelow (photo 1)
Model: Valerie Boersma (photo 2), Matthew Song Loong (photo 1)
Make-up/hair styling: Alexandra Letková
Thanks to: Akademie Vogue, Gina Feduzzi, Lenn Aarntzen, Elvira Korsten, Jesper Davelaar (photo 1), my girlfriend back then (anonymous) and Gerrit Rietveld and Le Corbusier for their inspiring designs!